Further Research

Before filming my music video, I conducted further research into music videos, this time focusing on other videos by 'The Script'.

The first one I watched was their official video to the single 'Breakeven':

After watching this video I realise that there is a strong focus on the artist throughout the video, he is shown both performing and as part of the narrative. There is another typical convention of a music video, a relationship in crisis is the main focus of the narrative, fitting in with the lyrics being heard. There is a short piece of footage at the beginning which further builds on the characterisation and narrative structure. Although this is not essential it fits in particularly well with the tone and story of the song. I really like the switches between the black and white mixed in with full colour footage to highlight his happy memories which juxtapose strongly with his bleak reality.

The second video I looked at by 'The Script' was 'We Cry':

This video shows the lead singer in most of the shots, again reinforcing his importance to the audience, this is once again mixed in with the narrative, which is mainly quite literal in relation to the lyrics heard. The camera movement is shakey giving the video an almost homemade feel. This could appeal to the target audience, young adults, who prefer more realistic videos especially with this type/tone of song.

After watching both of these existing videos for the band which I will be focusing my music video around, I have decided to make a few changes to my product. Firstly I would quite like to incorporate the black and white theme which occurs in the video 'breakeven' as I feel that whilst primarily fitting in with the conventions I wish to recreate, it will also be relevant to the tone of my video and will help to distinguish between the memory scenes and the present day scenes as well. I have also decided that I will have a few close up shots of the artist and the instrument (the guitar) as these seem to be vital in a music video.